Privacy policy

Last updated: May 19, 2026

Luxora Baby operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the “Services”). Luxora Baby is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your personal information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you. We may collect or process the following categories of personal information — including inferences drawn from such information — depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card numbers, debit card numbers, financial account information, payment card details, transaction details, payment method, payment confirmation, and other payment-related information.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us including information you provide when communicating with us, such as when contacting customer support.
Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, such as how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
Automatically through the Services, including information collected from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, personalize, and improve the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and providing a personalized shopping experience such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased, added to your cart, or otherwise interacted with on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action against fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other access details with anyone.

Communications with you. We use your personal information to provide customer support, respond to your requests, deliver services efficiently, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our Terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf (such as IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping).

With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes.

When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or insolvency proceeding, to comply with legal obligations, to enforce our Terms of Service or policies, or to protect the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own.

To help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and insights derived from your interactions with our store, other merchants, and Shopify itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding such information.

For more information about how Shopify uses your personal information and any rights you may have, you may review the Shopify Consumer Privacy Policy. Depending on where you reside, you may also exercise certain rights regarding your personal information through Shopify’s privacy portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors under applicable law. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right of Access – You may have the right to request access to personal information we hold about you.
Right to Deletion – You may have the right to request that we delete personal information we hold about you.
Right to Correction – You may have the right to request that we correct inaccurate personal information we hold about you.
Right to Data Portability – You may have the right to receive a copy of your personal information and request that we transfer it to a third party under certain circumstances.
Managing Communication Preferences – We may send you promotional emails, and you can opt out at any time by using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional emails related to your account or orders.

You may exercise any of these rights through the Services or by contacting us using the contact information below. For more information about how Shopify uses your personal information and your related rights, you may visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. Under applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request, we may require proof that the agent has authority to act for you, and we may require you to verify your identity directly with us.

Complaints

If you have complaints regarding how we process your personal information, please contact us using the contact details below. Depending on where you live, you may also have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent contracts issued by the relevant UK authority unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at contact.luxorababy@gmail.com